Strategic Video Production in Sydney
So, you want to arrest attention?
If you’ve got a brand/product/service story to tell, we’re a crew of story-first, strategy-led bandits.
If you’re going after big results, then you need to bring in the big guns.
Video can sometimes give you an edge over photography and really capture not just a moment in time, but a whole story.
And as such, it is the perfect way to showcase your product/service and really drive home the benefits to consumers.
At Heist, we know the power of video and its ability to capture real human stories. And we have used it to great effect to bring our client’s business to life and help them communicate their brand stories. Our video projects always start with the end in mind. What do you need to accomplish? Who do you need to speak to? Where do we hide the smoking gun? And then we create a strategy that speaks to how your brand videos will capture attention, engage the right audiences, and ultimately drive results faster than a getaway car.
So, if you want to give your brand the freedom of video, then start planning your next heist with us.
And just in case you’ve been hiding in an underground bunker, here is why companies in the know are using video:
To take attention hostage: Videos bring in the big guns: the combination of visuals, sound, and storytelling, and hold attention hostage more effectively than any other type of content.
To make an offer the audience can’t refuse: Consumers are more likely to make a purchase after watching a video about a product or service. 82% of people have been convinced to buy a product or service by watching a video.
To hack SEO: The internet police (aka search engines) favour video content, so websites that include videos are more likely to rank higher in search results, which means increased visibility and traffic.
One tool, many tricks: Videos can be used across various platforms and for different purposes – from website landing pages and social media channels to email marketing and online advertisements.
Statistics courtesy of Wyzowl.
Our capabilities
OUR SERVICES INCLUDE
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Here's where we differ. For us, creating a pretty video isn't enough; it needs an end goal. Through a kick-off intensive workshop, we understand your brand goals, target audience, customer journey and marketing strategy, and take you through our unique Video Strategy framework. We create your a custom video strategy blueprint, complete with ideas for each stage of the inbound process.
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Our Creative Direction for your shoot where we ideate, and establish tone and treatment for your videos. We communicate this through a visual storyboard, prepared and customised for you based on your Video Strategy.
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The perks of working with a boutique creative agency is the high-touch service. We offer full scale, Done-For-You shoot pre-production. We outline our plan of attack, and remove the burden of logistics and fine details off your plate. We handle all prep-work, assemble all the required creative team, and create shoot timeline and call sheets.
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Our preparation includes location research specific to your brief or brand aesthetic, preparation of your customised location proposal, as well as any council applications or permits, and all correspondence with vendors.
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Should you need talent or models for your creative brief, we use our network and databases to find you the right fit. We can organise a physical casting, and handle all correspondence.
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In our post-production editing workflow, we turn the raw video content footage into your finished deliverables.
We also research to find you the appropriate backing audio, and license it, to complete your video assets.
Our popular Video offerings
Brand Story Video
A powerful storytelling tool that captures the heart of your brand, its values, and its mission. Through compelling narratives and high-quality visuals, brand films create an emotional connection with your audience, fostering loyalty and trust. Perfect for showcasing your brand's journey and vision, these films can be featured on your website, shared on social media, and used in presentations.
Branded Video Series
An episodic video format designed to keep your audience engaged over time. Each episode can delve into different aspects of your brand, industry insights, customer stories, or behind-the-scenes content. This format encourages repeat viewership, enhancing brand loyalty and providing continuous touchpoints with your audience.
Testimonial Videos
These capture the genuine experiences and positive feedback of your satisfied customers. These videos serve as powerful social proof, building continued trust and credibility for your brand.
By showcasing real people’s success stories and the impact your product or service has had on their lives, testimonial videos can influence potential customers' purchasing decisions.
Educational or How-To Videos
Essential tools for breaking down complex or technical treatments, making them easier to understand. These videos provide clear, step-by-step explanations and visual demonstrations that help patients grasp what to expect during a procedure or treatment.
Educational videos enhance comprehension and reduce anxiety. Ideal for healthcare providers, medical practices, and educational institutions,
Service Promo Video
For tactile services, like massage or treatment, this is a visceral way to whet the appetite and allow potential customers a taste of the experience.
By setting the scene and showcasing your expertise, these videos help to build trust and credibility. Perfect for website, organic social media and digital ads, service promo videos enhance your service's visibility and attract new customers.
Product Promo Video
Short, impactful pieces designed to highlight specific products, services, or campaigns. These videos are ideal for driving interest to your latest offering, increasing awareness, generating excitement around new product launches, and making it easy for consumers to understand why they need it. With a strong CTA, product promo videos can boost conversions and enhance your marketing efforts.
Corporate Event Video
Showcase key moments of conferences, seminars, and corporate gatherings. These videos are an excellent way to display your company's achievements and industry presence. By documenting keynote speeches, panel discussions, and attendee interactions, corporate event videos can be used for post-event marketing, boosting engagement, and attracting future participants.
Brand Event Video
Designed to capture the energy and excitement of your brand's promotional events, product launches, and experiential marketing activities. These videos highlight the unique experiences you create for your audience and create FOMO.
These sizzle reels of event highlights, can be shared across your digital platforms to extend the reach of your event and enhance brand awareness.
What clients are saying
“The team at Heist were incredible in terms of understanding our brief and working towards a solution. They very much felt part of our overall event team bringing vision and fun and were absolute magicians.
This was a high stakes content capture and we absolutely LOVE the videos and photographs that really capture the essence of our event and our organisation. The team delivered these with incredible care and speed and were agile in responding to additional tweaks along the way as global requests came!
Thank you Heist - highly recommend and look forward to working with you again.”
Jo Bowen, CEO Cricket for Climate
