Creative Production for Clinique Skin School
Clinique Australia
Client
End to end Video Campaign Production + Stills Photography
Service:
Project Overview
After Heist’s founder, Nikki, produced Clinique Australia’s first Meet the Derm Pro series with Dr Nina Wines, one of Australia’s leading dermatologists, she was invited back for a second round. This time, she brought a full Heist crew along for the ride.
The brief? A five-part video series and a matching suite of fresh, flawless imagery for the Meet the Derm Pros / Skin School campaign. Think of the project as a content facial - involving a deep cleanse, polish, and glow.
- Concept Development & Creative Direction
- Talent Casting
- Location Production
- End-to-end Project Management
- Multi-day Shoot
- Branded 5-Part Video Series
- Stills Photography
What We Did
Heist handled everything, short of doing the models’ makeup (which, for a global cosmetics brand, felt like an appropriate element to outsource to them).
We pitched the creative direction, developed it into detailed storyboards, and got the nod of approval from the brand’s team. Then we sourced and cast three on-brand models, orchestrated a shooting schedule that balanced wardrobe changes and makeup touch-ups like a backstage Broadway show, and made sure no one so much as smudged a lip gloss in downtime.
We scouted and secured two perfect shoot locations: Dr Wines’ own practice for that ‘real clinic’ feel, plus an external studio for polished, controlled sets with our models. Pre-production, post-production, and every approval loop in between? Seamlessly handled. Every frame stayed faithful to brand guidelines with just enough Heist flair to make it sing.
Project Particulars
A full creative team assembled, Mission Impossible style: video, audio, wardrobe stylist, set design, props - you name it.
From big-picture direction to the smallest lint brush swipe, we took care of every detail to capture the Clinique brand’s essence and deliver a high-quality, compelling video series that felt as professional as it looked pretty.
The brand has a polished, story-driven series of videos and images for its Meet the Derm Pros / Skin School campaign.
Housed on its website and across social platforms, these assets continue to promote its skincare range and shine a spotlight on Dr Nina Wines - a true skin superstar.
Outcomes
You know it’s a real shoot when the teleprompter faceplants. Mid-filming, someone accidentally knocked the teleprompter over and glass shattered everywhere, just as we were gearing up for one final piece to camera.
Cue the calm under pressure: Nikki reassured the Clinique team and the crew that a million tiny shards weren’t about to derail the whole show. With quick thinking under pressure, she fed Dr Nina each line, one by one, guiding her through every word like a human autocue. It took a little longer, but it worked - a testament to fast thinking, steady nerves, and that signature Heist “nothing stops the mission” attitude.
Funny/Trivia
