Client: Clinique Australia
Service: End to end Video Campaign Production + Still Images
Project Overview
Heist’s founder, Nikki, produced ‘Meet The Derm Pro’ - Clinique Australia’s first video series with Dr Nina Wines, one of Australia’s leading dermatologists. Heist was engaged again to produce a second series, this time, bringing a full creative team along.
The brief was to deliver six videos (followed by another round of four) and a suite of imagery that would be used for the Meet the Derm Pros x Skin School campaign, which tackles ‘How To’s’ and skin concerns in shareable, bite-sized format.
At a glance:
End-to-end video production
Multi-day shoot
Branded video series + corresponding images
Talent sourcing
Location sourcing
What we did
Heist managed every element except for the make-up artist, given the client is a global cosmetics brand. Initially, Nikki pitched ideas and the creative treatment that were signed off and developed into storyboards.
Heist sourced and managed the three models for the shoot, meticulously organising a shooting schedule that seamlessly juggled wardrobe, makeup and simultaneous shooting, ensuring efficiency and avoiding downtime.
Heist sourced and handled two locations and set dressing, pinpointing areas within Dr Wine’s practice suitable for filming and an external studio with appropriate backdrops. Heist worked in close collaboration, ensuring approvals were met at each stage of pre and post production, with Heist working carefully to ensure all assets were in line with brand guidelines.
Project Particulars:
A full creative team was assembled for this project with a crew consisting of videographers, photographer, audio engineer and wardrobe stylist. Heist handled creative direction, production, talent and set design. We took care of every minor and major detail to capture the brand's essence and produce high-quality image assets and a compelling video series.
Outcome
Clinique Australia now has a well-produced series of videos and images for its Meet the Derm Pro and Skin School campaign. Housed on the brand’s website and other platforms, it has used these assets to promote its skincare range and collaboration with Dr Nina Wines.
