KINGSWAY DERMATOLOGY

Client: Kingsway Dermatology & Aesthetics
Service: The Deluxe - End to End Photography + Brand Video Production

Project Overview

With a three-year waitlist to see one of Australia’s leading dermatologists, Dr John Sullivan, Kingsway Dermatology & Aesthetics (KDAA) knew they needed to expand.

Having recently brought on more staff, the KDAA team saw this as the opportunity to step up their visibility and branding by developing photography and video assets that were more representative of the calibre of the clinic.

No strangers to giving clients ‘facelifts’, the team couldn’t wait to receive their own for their website and social media.

Project scope at a glance:

  • 8 weeks end to end - from kickoff strategy to final asset delivery

  • One-day shoot

  • Headshots of all staff

  • 100+ stills image library of treatments, services, products

  • Brand Film and social-first video

  • Time management of 20+ talent

What we did

The brief was to deliver a comprehensive package of branding assets.

We kick-started the process with an in-person video strategy workshop, where Nikki asked questions to pinpoint the video’s story. This included a physical walk-through of the premises to identify the optimal shooting locations, and be able to plan for the efficient flow of shoot day.

To achieve all the deliverables in one day, the shoot schedule was highly detailed and organised, and the 20+ talent were given staggered calltimes to ensure each of them were only on set for the specific amount of time required.

“We just love the video. Thank you! Pete, myself and some patients we’ve shown cannot believe how great it is!”

— Noni Robertson, Kingsway Dermatology & Aesthetics

Outcomes

KDAA’s visual branding now matches its reputation as a renowned dermatology practice. With elevated imagery and videos that can be repurposed and reused across its website and platforms, it can uplift its social media presence and grow its business.

Project Particulars:

Clinicians are extremely busy and time-poor, so completing a shoot in one go is essential.

This is where Heist comes into its own with precision efficiency that ensures every element is accounted for and no wasted time—a common problem for many photo and video shoots.

KDAA Brand Film

Click on video below to play!