Mr. Fothergill's - one of Australia’s biggest names in the hobby gardening space. You’ve seen the tidy seed packets and you’ve wheeled past them in Bunnings aisle twenty-three. They’re trusted, long-established, and dedicated to helping even the most clueless green thumbs grow something worth bragging about.

For decades they’ve been doing the gardening thing better than anyone, but they’d never dipped a single root into video production. So when they decided to launch a new line of indoor hydroponic seed pods, they wanted content that would actually do it justice.

We handled everything start to finish so the client could focus on the big picture (or, more accurately, the tiny seed pods). From storyboarding and scripting to casting three professional actors (including a faux couple who’d never met but somehow looked like they shared a mortgage), to securing a Pinterest-worthy home location, planning wardrobe and props, and wrangling a shoot schedule that actually ran on time.

Client quote of the day:

“There is so much STUFF you need to bring to a shoot!” Correct. And Heist brought it all - including the calm.

To avoid the tragic waste of shoot day boiling spaghetti on set, scrambling for bowls and colanders, and having to wash up, we advised the client to bring pre-cooked spaghetti, store it, and simply whip it out on set when it was time.

If you’ve never attempted a ‘bowl of steaming carbs’ hero shot under time pressure, trust us - this was the move.

The Challenge

The day