MR FOTHERGILL’S

Client: Mr Fothergill’s Seeds
Service: Launch Promo Video Production

Project Overview

A couple in the kitchen admiring herbs grown with Mr Fothergill's seed range. Video produced by Heist Creative.

Mr Fothergill's is one of Australia's largest seed suppliers to the hobby garden market. With innovation at the core of everything it does, the company was preparing to launch a new range of Hydroponic Seed indoor gardening solutions.

Having never used video in their marketing before, Mr Fothergill’s wanted to use the launch to produce two high-quality promo video assets that could be used across it’s website and platforms. 

Project scope at a glance:

  • 4 weeks end to end - a speedy turnaround!

  • One-day shoot

  • Talent sourcing of 3x featured talent

  • Location sourcing

  • End-to-end production and management of first-time video shoots for the brand

  • 2 promo video assets

  • Bonus video B-Roll of additional products

What we did

Behind the scenes of Mr Fothergill's commercial video shoot. Video produced by Heist Creative.

As first-timers, Heist provided education and guidance on the process of video production.

We managed the entire shoot end-to-end, including storyboarding, shoot scheduling, talent and location sourcing and management, and prop and wardrobe advice to ensure the videos exceeded their expectations.

“Heist were super communicative and guided us throughout the process, all on a very tight timeline…”

Project Particulars

Wine being poured into a glass with a plate of spaghetti on the table. Video produced by Heist Creative.

Considering all the small details and every element needed for a shoot is the key to maximising time on the day.


For example, one of our scenes required plates of fresh pasta. Our foresight saw us asking the client to bring some already cooked pasta that could just be heated up, avoiding the last-minute nightmare (and mess!) of preparing fresh food on the day.

Time permitting, the client was also eager to shoot some additional products on set. Because the day was scheduled to maximise efficiency, we could fulfil this request, all within the original budget. 

Behind the scenes of Nikki filming the Mr Fothergill's strategic video shoot.
Behind the scenes of the crew setting up the spaghetti scene.
Our client Bianca from Mr Fothergill's. On set completely at ease with Heist.
Behind the scenes of Nikki at Heist filming with talent Michael.

Outcomes

Talent Pri chops vegetables in the kitchen with hydrogarden in background.

The client was thrilled with their videos and was excited to use them for the launch campaign and have a blueprint for future launches.

The additional content and product shots created even more value for the client and a lasting creative relationship between Mr Fothergill’s and Heist.

Kind Words

“Heist were super communicative and guided us throughout the process, all on a very tight timeline.

We achieved amazing value for money with high-quality videos produced and additional content that we can use in our instructional videos and bonus products shot on the day, too!

I couldn't recommend Heist Creative enough; Nikki goes out of her way to provide a fantastic experience, and the videos will be valuable for successfully launching our new products.”

— Bianca Boman, Mr. Fothergill’s Seeds