iScent isn’t your average plug-in air freshener. They create advanced scent-diffusion systems that feel more Dior flagship than department-store diffuser. They use the kind of technology that makes a space smell like olfactory seduction.

When their agency, Content Rebels, called Heist in to be the creative production partner, the mission was clear: expand their brand’s visual arsenal with evergreen Hero images, luxurious product shots, and lifestyle assets that bottled their blend of tech, design, and sensory theatre.

And yes, we agreed to add children and a dog to the mix. Because what’s a high-stakes shoot without a wildcard or two?

Think of this one like a heist with a hundred moving parts. Content Rebels led the charge on creative prep - building out and sourcing the all-important ingredients list. Heist came in as the production partner, steering the ship on set so the ambitious brief didn’t collapse under its own weight.

We advised on realistic timings and kept a laser focus on the shot list, knowing that product scenes like these demand meticulous styling and way more time than most people ever budget for. Armed with a detailed run sheet and a crew ready to pivot in a heartbeat, we kept the days running like clockwork, even when our canine co-star decided to christen the carpet.

The brief was ambitious: more than a hundred polished images captured across multiple days, 37 scent sets styled with their ingredients, and ten social-first videos. The result? Not just everything promised, but bonus lifestyle content and behind-the-scenes assets that made the brand feel both aspirational and lived-in.