Full Scale Commercial Photography & Video Production for a Sydney council
City of Parramatta: Creative Production for a Thriving Local Brand
City of Parramatta Council
Client
End to end Campaign Production + Stills Photography + Video
Service:
Project Overview
The City of Parramatta is set to double in size by 2036, which is exciting… unless you’ve got no visual assets in the tank. They needed a refreshed, campaign-ready image and video library to reflect the city as it is now: dynamic, diverse, and genuinely worth visiting, or moving to.
- Multiple shoot locations (each with its own list of rules and regulations)
- A cast of 30+ talent
- Council timelines, permit processes, and evolving creative requirements
- Content that could stretch across campaigns for the next two years
What We Did
Enter Heist Creative: the crew you call when your content needs are big, your timeline’s tight, and your permit forms read like a government novel.
Brought in by Content Rebels Agency as their trusted production partner, we handled the operation from brief to final delivery - like the production equivalent of urban planning, but with better lighting and far fewer hi-vis vests.
We provided:
Brought in by Content Rebels Agency as their trusted production partner, we handled the operation from brief to final delivery - like the production equivalent of urban planning, but with better lighting and far fewer hi-vis vests.
We provided:
- Creative direction & storytelling strategy that made the city shine
- Full production services: location recce, permits, crew, props, wardrobe
- Talent casting and management for a cast big enough to fill a community hall
- Multi-day photo/video shoots that captured Parramatta from morning to dusk
- Post-production that turned raw files into campaign-ready gold
At a glance
Project Particulars
Some might say managing 30 cast members, navigating shifting briefs, and getting multiple shoot permits approved by council is chaos. We call it Tuesday.
Things we handled so the client didn’t have to:
- Coordinating cast, crew, and call sheets like a production Sudoku
- Applying for, amending, and re-submitting permits like a bureaucratic ballet
- Pivoting locations, and chasing the light across Parramatta’s streets, parks, and precinct
- Making sure every frame represented the city’s people, places, and potential
The Results
400+ campaign-ready photos and matching B-roll to keep their content flowing for 24+ months
A timeless, story-rich content library for everything from tourism to infrastructure
Enough visual assets to keep their marketing team stocked with fresh content until the next ice age (or budget cycle)
A council shoot so organised, they called it the most efficient they’ve ever attended
Thank you for all your work. This has been the most efficient photoshoot we've ever experienced!
“
-Julie Vu, Marketing & Communications
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